Buy NZ Made Products

About the Campaign

The Buy New Zealand Made campaign began in 1988. Its emphasis has somewhat shifted over the years, but the basic aim of encouraging consumers and organisations to buy New Zealand goods and services wherever possible has not changed. It's not a difficult concept to sell. Most people share the common human inclination to support their own local community ahead of outsiders. The success of the Buy New Zealand Made campaign has been greatly helped by the well recognised stylised kiwi.

Why Should You Buy New Zealand Made?

Recent research conducted by National Research showed that the kiwi logo is recognised by 95% of New Zealanders. The research also showed that 9 out of 10 kiwis prefer to buy products that are New Zealand made where price and quality are equal with imported product. When you buy a New Zealand produced product or service, you're helping to create jobs and promote national growth. As every cricketer knows, a run saved equals a run scored, so you're giving our country a double whammy benefit when you buy New Zealand made rather than from another country. We can and should be proud of the quality of our products and services.